I.
French
— Académie française —
Canonical subject-verb-object syntax. Rigorous agreement. Dialectical construction of sensitive clauses. Legifrance citations integral within French quotation marks.
N° IV — Public editorial doctrine
The House
speaks thus.
The doctrine governing the House’s written expression applies to the five editorial languages and to the whole of its productions.
N° I — Imposed vocabulary
What the House says.
What it refuses to say.
1.
Publishing house
— and not —studio · service agency
2.
Creator
— and not —client · contracting party
3.
Editorial royalty
— and not —royalty · commission
4.
First testable printing
— and not —MVP · beta
5.
Distribution release
— and not —launch · soft launch
6.
Interactive communication support
— and not —software · application
❦ ❦ ❦
N° II — Five languages, five registers
The House speaks
five languages.
II.
English
— Oxford University Press —
Strict British spelling (organise, colour, centre, defence). Oxford comma obligatory. Modals shall/should/may. Backshift rule.
III.
Korean
— hapsho-che (합쇼체) —
Verbal level -mnida obligatory. Rigorous nopimmal honorifics. Eun/neun versus i/ga particles distinct. Sino-Korean hanjaeo vocabulary.
IV.
Japanese
— keigo (敬語) —
Three registers: teineigo, sonkeigo, kenjōgo. Prefixes o-/go-. Particles wa/ga. Kango vocabulary. Epistolary pairs haikei/keigu.
V.
Chinese
— shumianyu (书面语) —
Pronoun nín obligatory. Adjectives guì gōngsī / bì gōngsī. Shumianyu and wényán vocabulary. Jiǎntǐ / fántǐ distinction.
N° III — Five-point audit before signature
Before any document leaves the House signed.
- I. Etymology of Eden + Horizon + Advertising + Agency recalled once.
- II. Microtagline on the cover exclusively.
- III. A single closing mantra in plain italic, without coloured framing.
- IV. No proscribed term (startup, launch, royalty, MVP) in narrative sections.
- V. Articles cited in full within « … » quotation marks.
You bring the story. We bring the medium.