N° I — The House

A publishing house
for the digital
francophone world.

E&Hads Agency is the acronym of Eden and Horizon Advertising Agency.
Each term carries a precise and opposable promise.

N° I

Eden

— The point of departure —

from the Greek Edén, Hebrew Gan-`Eden — garden of origins

Every application that joins the House’s catalogue begins with an originating intuition borne by a creator. The House binds itself to respect that intuition from end to end, without distorting it for commercial considerations. The term Eden inscribes the House in the posture of a guardian of the creator’s first intent.

II.

N° II

Horizon

— The point of arrival —

from the Greek horízon — the line that separates the visible from the invisible

The House does not merely give rise to an idea. It carries that idea to its audience, that is, to a measurable horizon of persons reached, revenues shared, and reputation acquired. The term Horizon inscribes the House in the posture of an opposable execution force.

III.

N° III

Advertising

— The method —

from the Latin ad-vertere — to turn towards

The House does not engage in intrusive promotion or behavioural manipulation. It turns the audience’s gaze towards the published interactive communication supports, while respecting the dignity of the recipient and the veracity of the discourse.

IV.

N° IV

Agency

— The status —

from the Latin agere — to cause to act

The House is an agency in the sense of the French APE 7021Z code, that is, an autonomous professional operator endowed with civil liability and full contractual capacity. The term Agency inscribes the House in the posture of a trusted third party opposable under commercial law.

❦ ❦ ❦

Doctrinal stance

A publishing house, and not a development studio.

1. The work belongs to the creator. The House gives it shape, produces it, and distributes it, without appropriating the originating intuition.
2. The House selects the projects it publishes. The act of publishing engages the name and reputation of the House.
3. The House receives a proportional editorial royalty (13 per cent), not a mere service fee.

N° V — The Workshop

The technical manuscript
is in Swift.

Apple in Swift 6 with strict concurrency, Android in Kotlin with Jetpack Compose, Web in SvelteKit, Desktop in Mac Catalyst, or .NET MAUI or Tauri. No cross-platform compilation shortcuts (no Flutter, no React Native), no WebView in mobile works — the fidelity of each platform relies on its native stack.

Designed in Saintes, France

Edited on Mac · Made for iPhone · Built with Xcode

CatalogueView.swift Xcode 15

"color:#ff7ab2">import "color:#dbb6ff">SwiftUI

"color:#ff7ab2">struct CatalogueView: "color:#5dd8ff">View {
  @State "color:#ff7ab2">private "color:#ff7ab2">var oeuvres: [Oeuvre] = .maison

  "color:#ff7ab2">var body: "color:#ff7ab2">some "color:#5dd8ff">View {
    "color:#5dd8ff">NavigationStack {
      "color:#5dd8ff">List(oeuvres) { oeuvre "color:#ff7ab2">in
        OeuvreCard(oeuvre: oeuvre)
          .listRowSeparator(.visible)
      }
      .navigationTitle("Catalogue")
      .toolbar {
        "color:#5dd8ff">ToolbarItem(placement: .topBarTrailing) {
          "color:#5dd8ff">Button("Devis") { /* … */ }
        }
      }
    }
  }
}

From Eden to the Horizon, by the way of the medium.

A publishing house for the digital francophone world.